Comedy Central Doubles Advertising Commitment On EverythingChristmas.com Web to Showcase South Park Holiday Merchandise

Dec. 16, 1998--Comedy Central's South Park returns as an advertiser on another of Milestone Media's Web sites, EverythingChristmas.com (http://www.everythingchristmas.com). Everything Christmas (tm) is a one-stop source for Christmas links, news and e-commerce, offering the best of the Web this holiday season with hundreds of sites categorized and described. EverythingChristmas.com, features Christmas ornaments and holiday merchandise showcasing characters from the hit animated TV show and merchandising phenomenon South Park (image available). Seattle based Milestone Media recently ran a successful South Park campaign on EverythingHalloween.com where traffic was driven to the online Store at ComedyCentral.com, aiding in the strong sales of South Park Halloween masks online. "Sponsoring the launches of these unique aggregate Christmas and Halloween Web sites has worked well for generating traffic, exposure and ultimately sales," said Larry Lieberman, Comedy Central Vice President. "We look forward to the growth of these sites in the holiday seasons ahead, as well as the introduction of future 'Everything' sites." Comedy Central doubled its commitment for banner and button advertising rotation throughout the EverythingChristmas.com site as compared to their campaign on EverythingHalloween.com. The inaugural launch of Everything Christmas marks the third Web site from Milestone Media, producers of the popular millennial Web site Everything 2000 (R) (http://www.everything2000.com), and EverythingHalloween.com (http://www.everythinghalloween.com). EverythingValentine.com is due out in January. EverythingChristmas.com, EverythingHalloween.com and Everything2000.com are Web sites from Milestone Media, an Internet media and commerce company of Seattle, Washington. Everything Web sites offer one-stop resources, shopping and information for seasonal milestones. COMEDY CENTRAL, the only all-comedy network is currently available in over 55 million homes nationwide. COMEDY CENTRAL, a registered trademark of Comedy Partners, is a 50-50 joint venture of Time Warner Entertainment Company and Viacom. COMEDY CENTRAL's Internet address is http://comedycentral.com.

CONTACT: Milestone Media
John Locher, 206/621-0999
john@milestonemedia.com
or
http://www.everythingchristmas.com
http://www.everythinghalloween.com
http://www.everything2000.com